There are many different ways of advertising like prioritizing clicks, a very fast and inexpensive way of promotion. It may also be referred as display click ad. In this series of advertising methods comes a very effective and most commonly used technique known as Pay per Click. It is a form of internet marketing in which one is not earning the visit of users on its site but buying it.
A successful PPC campaign is the combination of the analytical approach with the understanding of the unpredictable users' behavior. The success of any PPC campaign is decided by the number of conversions. Conversion means the purpose for which you are adopting the Pay per click campaign. For example, if you have to sell a product, the conversion would mean that after the ad has been clicked by the visitor, a purchase has been made. In a nutshell, a conversion is something that makes sense to your company; it benefits your agenda in one way or another.